We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?
Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences.
Featuring interviews with TED lecturer, author and activist Tristram Stuart and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.
See the trailer: https://www.youtube.com/watch?v=rjm6VP9L4W8
Alison Jolicoeur: Founding President and Executive Director of Second Chance Foods, Inc., Alison Jolicoeur is a Certified Health Coach, Yoga Instructor, and entrepreneur. She is passionate about helping people to live healthier lives in harmony with the natural cycles of the Earth.
Appalled at the current figures that 40% of our nation’s food supply ends up being thrown away, Alison took inspired action by forming Second Chance Foods, Inc. Rather than observing the problem from afar, she decided to be a part of the solution! She is passionate about helping to end food insecurity and reducing food waste locally, nationally, and globally.
Anna Giordano started We Future Cycle after she seeing the daily garbage piles generated at her children’s school and realizing that she had to do something. Anna has implemented School Lunch Recycling at 15 schools in Westchester County by training thousands of children to empty and sort containers into the correct bins. Garbage was reduced from 22 large bags per lunch down to two, a 90% reduction. A concerned mom and business woman, Anna’s vision is to save the world, one school district at a time. Anna can be reached at email@example.com.
Sarah Womer has been an innovator in the waste management field for over 5 years. Initially compelled to eliminate styrofoam from Beacon, Sarah’s experience includes managing numerous zero waste events, river cleanups, and a thriving community compost pickup program. Sarah has always thought differently about waste. To date, Sarah has diverted over 50 tons of waste from the landfill. Her company Zero to Go’s compost program currently reaches 50 residents and 10 businesses, and is growing weekly. She is the 2012 winner of the Dutchess County Chamber of Commerce’s 40 under 40 award, and was named as one of the nine People to Watch in 2016 by Hudson Valley Magazine. She lives in Beacon, NY.